Built by people who have sat across from the buyer
We built the tool we wished we had before every line review: one that knows each retailer's checklist and helps brands walk in ready.
Decades on the brand side of the buyer's desk
Our retail team has spent careers getting consumer brands onto shelves at the biggest retailers in the country, and keeping them there.
That experience spans household-name CPG companies and scrappy start-ups that grew into category leaders. We have launched products, defended shelf space at resets and built distribution from a handful of stores to national.
We know what a buyer needs to hear, what gets an item cut, and how to build a launch plan that holds up after the first 90 days. Vice CPG puts that playbook in the hands of every brand and broker.
Built for how shoppers search now
More shoppers ask ChatGPT, Gemini, Perplexity and Google AI which product to buy, and buyers notice which brands those answers recommend. Our AI team builds every pitch faster and makes sure your brand shows up when shoppers and buyers go looking.
AI speed, veteran judgment
- AI drafts every deck, sell sheet and pricing model from your product details
- A CPG sales veteran reviews it before it reaches you
- We never pitch a retailer on your behalf without your approval
- We don't promise placement. We remove the reasons buyers say no.