Flushie Pre-Toilet Spray, pitched to Walmart
This is what a Vice CPG Retail Ready Brand Package looks like. We took Flushie's product details, photos and sales data and built the full set a Walmart buyer would see.
Sample, not a client result. The sales growth figure comes from Flushie's own dashboard. Pricing, UPCs, case packs, store counts, review counts and budgets are illustrative, to show what a finished package looks like. AI visibility was tested across 5 AI engines on September 29, 2026.
A 10-slide deck written for the Walmart buyer
Every slide answers a question the buyer will ask: who buys it, why it's different, where it fits in the set, what it costs, how it ships and how we'll drive shoppers to the shelf.
One page the buyer keeps after the meeting
The sell sheet is the leave-behind. It has to make the case on its own when the buyer takes it to their category team.
- Why it sells, in four lines a buyer can repeat
- Item, UPC, case pack, MSRP and wholesale table
- How shoppers use it, in three steps
- Proof: Amazon rating, sales growth, AI visibility
- Retailer support: retail media, creators, reviews, demos
- Ordering, lead time and contact details
What AI tells shoppers when they ask about Flushie's category
We asked 8 real shopper questions in 5 AI engines and recorded where Flushie was recommended. The numbers show Flushie's rank in each answer.
| Shopper question | ChatGPT | Gemini | Perplexity | Copilot | Google AI Mode | Recommended |
|---|---|---|---|---|---|---|
| “Best unscented poop spray” | #1 | #1 | #1 | #1 | #1 | 5/5 |
| “Best fragrance-free toilet spray for sensitive noses” | #1 | #1 | #1 | #3 | #1 | 5/5 |
| “What is the best pre-toilet spray?” | – | #3 | #2 | – | #3 | 3/5 |
| “Best travel size toilet spray” | – | #5 | #2 | #6 | #5 | 4/5 |
| “Natural toilet spray without aerosols” | – | #2 | #4 | – | – | 2/5 |
| “Poo-Pourri alternatives” | – | #2 | – | – | – | 1/5 |
| “Pre-toilet spray safe for septic systems” | – | – | – | – | #3 | 1/5 |
| “Best bathroom odor spray for shared bathrooms” | – | – | – | – | – | 0/5 |
Tested September 29, 2026 across ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode. AI answers change over time. A dash means Flushie was not recommended in that answer.
Where Flushie wins
- #1 in all 5 engines for “best unscented poop spray”
- #1 in 4 of 5 engines for fragrance-free and sensitive noses
- Named in 4 of 5 engines for travel size
- The unscented position is a clear story for the buyer deck
Where we'd focus next
- “Best pre-toilet spray”: recommended in 3 of 5, never #1
- Shared bathrooms: not recommended in any engine
- Septic safe and Poo-Pourri alternatives: 1 of 5 each
- Plan: comparison and FAQ content on flushie.com, more reviews on walmart.com, and listing copy that states septic safe and non-aerosol
Built from the photos the brand already had
We used Flushie's existing product and lifestyle photos. If a buyer would expect a shot you don't have, we tell you.
Get a package like this for your brand
Pitch Kit
For a brand pitching one retailer.
- Pitch snapshot: your buyer hook, best-fit retailers and gaps to fix
- Retailer pitch deck, written for one buyer
- One-page retail sell sheet
- Buyer requirement checklist for that retailer
- Review by a CPG sales veteran
Retail Ready Brand Package
For a brand getting ready for line reviews at several retailers.
Everything in Pitch Kit, plus:
- Decks and sell sheets for up to 3 retailers
- Pricing and margin model with trade spend built in
- Online reputation and AI visibility audit across 5 AI engines
- Review and listing clean-up plan for Amazon and walmart.com
- Launch and promo plan around the retailer calendar
Done-For-You Retail Placement
For a proven brand that wants us to take it to the buyer.
Everything in Retail Ready, plus:
- Retail strategy: the right retailers, items and timing
- Warm buyer introductions through our retail network
- Buyer meeting prep, in the room with you, and follow-up
- Vendor setup, item setup, barcodes and EDI after the yes
- Launch plan with Walmart Connect ads, reviews and AI visibility
- Weekly sell-through reporting to keep you on the shelf