We get your product in front of the buyer.
Most CPG pitches don't fail on the product. They fail on the buyer's checklist. Vice CPG builds a pitch around exactly what each retailer's buyer needs to see, then takes you to the buyer with our done-for-you service.
Are you ready for the buyer?
Send us your website. Our retail team emails you a one-page scorecard: what's ready, what's missing and what to fix first.
Every retailer has a different checklist. Nobody hands it to you.
Buyers see hundreds of pitches a year. The ones that win answer the buyer's questions before they're asked.
Wrong price for that retailer
A price that works at one banner breaks another retailer's margin or promo expectations.
Missing proof
No velocity data, no comparable doors, no plan to fund trial. The buyer can't defend the slot.
Missed timing
Pitch outside the category review window and you wait months for the next chance.
From first look to the buyer's desk.
Free readiness audit
Send us your website and the retailer you want. Our team reviews your brand the way a buyer would and emails you a one-page scorecard of what's ready and what's missing.
We build your pitch
Our AI drafts and our retail team finishes a buyer-ready deck, sell sheet and pricing model for each retailer, built around that buyer's checklist.
We take you to the buyer
Pitch it yourself, hand it to your broker, or let our done-for-you team make the introduction, prep you and join you in the room.
See a full sample package
We built a complete Walmart package for Flushie Pre-Toilet Spray to show what brands get: a 10-slide buyer deck, a one-page sell sheet and an AI visibility report.
- Deck written for the Walmart Air Care buyer
- Sell sheet with items, pricing and proof
- Flushie ranks #1 in all 5 AI engines for “best unscented poop spray”
Tools for your next buyer meeting
Retailer Requirements Checklist
Everything a retail buyer expects you to have ready before you pitch: barcodes, pack, pricing, proof, pitch materials and launch plan.
Sell Sheet Template
A one-page sell sheet template built the way retail buyers read: why it sells, an item and pricing table, proof, retailer support and ordering details.
Get on more shelves at the right price
- Know each retailer's requirements before you pitch
- Retailer-specific sell sheets and category stories
- Pricing, margin and promo scenarios that hold up
- Walmart Connect ad management to drive velocity
Win more authorizations with less prep
- Build line review decks for every brand in minutes
- Match brands to the right retailers and timing
- Show buyers pricing and promo plans that fit their set
- Give your brands a reason to stay with you
An experienced broker's playbook, built by AI for every product.
Buyer pitch deck
A full brand presentation written for one retailer's buyer: shopper opportunity, why your product, why their set, pricing and the ask.
Retailer sell sheet
A one-page, buyer-ready sell sheet per retailer: item details, pricing, pack and pallet, claims and why it sells.
Retail readiness audit
A clear score and the specific gaps to fix before you go in front of a buyer.
Buyer requirement checklist
What that retailer expects on margin, velocity, pack, pallet, paperwork and promotions.
Pricing and margin model
Wholesale, retail and landed cost scenarios, with trade spend built in.
Promo and launch plan
TPRs, features, demos and retail media planned around the retailer's calendar.
Walmart ad management
Hands-on Walmart Connect campaigns to build the velocity buyers want to see.
Online reputation and AI visibility
Reviews, listings and AI answers that recommend your product when shoppers and buyers search.
Built for every aisle.
Buyer expectations change by category. Start with yours.
Grocery & Shelf-Stable
Center-store grocery is where most emerging brands start, and where competition for facings is toughest.
Beverage
Beverage buyers juggle cold vault space, DSD versus warehouse routes and a steady stream of new functional launches.
Frozen & Refrigerated
Every frozen and refrigerated facing costs the retailer real money in energy and shrink.
Health, Beauty & Wellness
HBC buyers work with tight planograms, strict claims and labeling review, and a heavy focus on brand-driven traffic.
Pet
Pet is one of the most premium-driven parts of the store, split between specialty chains and mass.
Household & Home Care
Household aisles are dominated by big brands and private label.
Retailer guides
How Vice CPG compares
| Vice CPG | Traditional broker | Product discovery platforms | Doing it yourself | |
|---|---|---|---|---|
| Retailer-specific pitch | Built for each retailer | Depends on the rep | One profile for all buyers | Trial and error |
| Pricing and promo modeling | Included | Sometimes | No | Spreadsheets |
| Speed | Days to a buyer-ready pitch | Weeks | Fast to list, slow to hear back | Months |
| Cost model | Package or done-for-you | Commission on sales | Subscription | Your time |
| Works with your broker | Yes | n/a | Yes | n/a |
Questions
What is Vice CPG?
Vice CPG is an AI-powered retail placement platform for CPG manufacturers and food brokers. It learns your product and each retailer's buyer requirements, then builds retailer-ready pitches, pricing models and promotion plans.
Is Vice CPG a food broker?
Vice CPG works like an experienced broker with AI behind it. We can build your pitch package, work alongside your current broker, or take you to the buyer ourselves with our done-for-you service. Brokers also use us to prepare pitches for the brands they represent.
Does Vice CPG guarantee I'll get into a retailer?
No. Buyers make the final call and no one can honestly guarantee placement. Vice CPG makes sure your pitch, pricing and paperwork match what the buyer needs, which removes the most common reasons for a no.
Which retailers do you cover?
We start with the major U.S. grocery, mass, club, drug, natural and pet retailers, including Walmart, Kroger, Costco, Target, Albertsons, Publix, H-E-B, Whole Foods, Sprouts, CVS, Walgreens, Petco and PetSmart.
What does it cost to get started?
The retail readiness audit is free. Packages are quoted after a short call, based on how many retailers and items you are pitching.
How is the pitch presentation made?
Vice CPG combines what you tell us about your product with each retailer's buyer requirements to draft a full brand presentation and a one-page sell sheet. A CPG sales veteran reviews it before it reaches you.