How to get your product into Sprouts Farmers Market
A health-focused specialty grocer that often introduces emerging brands before they scale to mass.
What Sprouts Farmers Market buyers prioritize
- Innovation and better-for-you positioning
- Differentiation from mass brands
- Velocity in natural channel
- Support for demos and promotions
How to prepare your Sprouts Farmers Market pitch
Check fit
Confirm your price tier, pack size and shopper match Sprouts Farmers Market's format and the category's current set.
Close the gaps
Get velocity data, margin after trade, item setup and compliance documents in order before the meeting.
Pitch to their checklist
Bring a Sprouts Farmers Market-specific sell sheet, category story, pricing model and funded launch plan.
Category guides for Sprouts Farmers Market
Questions
How do I get my product into Sprouts Farmers Market?
Start by confirming your product fits Sprouts Farmers Market's shopper and format, then prepare the data and materials its buyers expect: innovation and better-for-you positioning, differentiation from mass brands, velocity in natural channel, and support for demos and promotions. Time your pitch ahead of the category review and bring a retailer-specific sell sheet and pricing model.
Do I need a broker to sell to Sprouts Farmers Market?
Not necessarily. Many brands pitch Sprouts Farmers Market directly, while others use a broker for relationships and account management. Vice CPG prepares your pitch either way.
What do Sprouts Farmers Market buyers look for?
Sprouts Farmers Market buyers prioritize innovation and better-for-you positioning, differentiation from mass brands, velocity in natural channel, and support for demos and promotions.
Guides for pitching Sprouts Farmers Market
How to Pitch a Retail Buyer (and Win the Line Review)
How to pitch a retail buyer: when category and line reviews happen, what buyers want to see, how to structure a retail pitch deck, and how to follow up.
How to Make a Sell Sheet Retail Buyers Actually Read
What a sell sheet is, what to put on it, the layout buyers expect, and a real example. Plus a free sell sheet template for CPG brands.
Wholesale Pricing and Retail Margin: How to Price a CPG Product
How to set wholesale and retail prices for a CPG product: keystone pricing, margin vs markup, what retailers and distributors expect, and a worked price waterfall.