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Free sell sheet template for CPG brands

A one-page sell sheet template built the way retail buyers read: why it sells, an item and pricing table, proof, retailer support and ordering details. Every box tells you what to put in it.

  • Letter-size, buyer-ready layout
  • Guidance in every section
  • Item table with UPC, pack, SRP and cost
  • See a finished example: the Flushie sell sheet

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Sell Sheet Template preview
A finished sell sheet for Flushie Pre-Toilet Spray
Finished example

What a completed sell sheet looks like

Here's the template filled in for Flushie Pre-Toilet Spray, pitched to Walmart. Notice how the numbers sit in a table the buyer can scan in seconds.

See the full sample package How to write each section

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