More Walmart sales on less ad spend
Getting on the shelf is step one. Staying there takes velocity. We manage Walmart Connect campaigns hands-on so your items win search, convert more shoppers and build the numbers buyers look for at the next review.
What's included
- Account audit and campaign rebuild by buyer intent
- Exact-match campaigns per item with their own budgets
- Keyword and bid management, weekly
- Brand defense on your own search terms
- Budget moved to your highest-return items
- Weekly reporting tied to sales and orders
How a national CPG pantry brand cut Walmart ad spend 33% and raised ROAS 78%
A national pantry staples brand had been running Walmart Sponsored Search with an outside agency for over a year. Spend had crept up to roughly $6,700 a week while return on ad spend sat near 3.4x. We took over the account on July 5, 2026, rebuilt it, and within two months it was producing more revenue and more orders on a third less spend.
The situation
Weekly spend had climbed from about $4,200 in January to over $9,300 by late February without a matching lift in results. By June the account was spending $6,700 to $7,350 a week at a 3.1x to 3.6x return. Broad, overlapping campaigns competed with each other for the same searches and a long tail of low-intent keywords drained budget.
What we changed
- Rebuilt campaigns around buyer intent, separating branded, category and discovery traffic
- Split exact-match campaigns by product so each item gets its own budget and bids
- Cut low-intent, low-converting search terms that had been draining budget for months
- Moved budget to the keyword groups and items producing the strongest return
- Reset bidding so spend scales with performance instead of running on autopilot
Before vs after
9 weeks after takeover (weeks of Jul 6 to Aug 31, 2026) vs the 8 weeks before (May 4 to Jun 22, 2026)
| Metric | Before | After | Change |
|---|---|---|---|
| Weekly ad spend | $6,696 | $4,464 | -33% |
| Weekly ad-attributed revenue | $22,425 | $26,558 | +18% |
| ROAS | 3.35x | 5.95x | +78% |
| Weekly orders | 4,047 | 4,716 | +17% |
| Cost per order | $1.65 | $0.95 | -42% |
| Average cost per click | $0.90 | $0.44 | -51% |
| Weekly impressions | 1.08M | 1.81M | +67% |
| New-to-brand orders | 41% | 45% | +4 pts |
Best week on record (week of Aug 10, 2026): $32,959 in ad-attributed revenue and 5,928 orders.
Walmart Connect Sponsored Search data, 14-day attribution. Transition week (Jun 29) excluded. The chart runs through the week of Aug 10 because later weeks were still collecting attributed sales when this data was pulled. The before/after table includes all 9 weeks. Brand name withheld at client request.
Questions
What is Walmart Connect?
Walmart Connect is Walmart's retail media network. Brands use it to run sponsored product, search and display ads across Walmart's website, app and stores, using Walmart's shopper data.
Who can advertise on Walmart Connect?
Walmart Connect ads are available to brands that sell on Walmart, either as suppliers or marketplace sellers, and to partners managing ads for them.
Why do Walmart ads matter for getting and keeping shelf space?
Buyers watch velocity. Retail media drives traffic to your items, lifts sales and gives you the performance data buyers expect at the next category review.
Do I need a bigger budget to get better results?
Usually not. In our case study, a cleaner account structure and active management produced more revenue on 33% less weekly spend.