Get your products on more shelves, at the right price
You know your product. Vice CPG knows what each retailer's buyer needs to see. Together you walk in with a pitch built for that buyer, not a generic sell sheet.
Know the checklist
Each retailer's expectations on margin, velocity, pack, paperwork and promotions, before you pitch.
Pitch deck and sell sheet
A full brand presentation and a one-page sell sheet tailored to each retailer's buyer and set.
Pricing that holds
Wholesale, retail and landed cost scenarios with trade spend built in.
Launch plan
TPRs, features, demos and retail media planned around the retailer's calendar.
Walmart ads
Hands-on Walmart Connect management to build velocity after launch.
Works with your broker
Use Vice CPG alongside your broker to make every pitch stronger.
Questions
Who is Vice CPG for?
Emerging and mid-size CPG brands in grocery, beverage, frozen and refrigerated, health and beauty, pet and household that want to win more retail placements.
I already have a broker. Do I still need Vice CPG?
Many brands use both. Vice CPG prepares retailer-specific materials and pricing so your broker walks in stronger.
How fast can I get a pitch presentation?
Your score and pitch preview appear in minutes. The full presentation follows after a quick review by our team, usually within one business day.