What each retailer's buyers actually want
Every retailer has its own checklist. Here's where to start for the biggest U.S. grocery, mass, club, drug, natural and pet chains.
Walmart
The largest grocery retailer in the U.S., built on everyday low prices, huge volume and a data-driven supplier relationship.
Sam's Club
Walmart's club banner, focused on bulk value, member-exclusive packs and high sales per club.
Costco
A limited-assortment club that expects very high sales per warehouse and a clear member value.
Kroger
The largest traditional supermarket operator in the U.S., with many regional banners and a strong data and retail media arm.
Target
A trend-forward mass retailer known for curated assortments, owned brands and a younger, wellness-oriented shopper.
Albertsons & Safeway
A national supermarket group operating banners such as Safeway, Jewel-Osco, Vons and Acme, with regional buying nuances.
Publix
A Southeast grocer known for service, strong store brands and high standards for vendor partners.
H-E-B
A Texas grocer with strong local pride, a well-known local vendor program and a big multicultural shopper base.
Whole Foods Market
A natural and organic grocer with ingredient quality standards and local and regional sourcing paths.
Sprouts Farmers Market
A health-focused specialty grocer that often introduces emerging brands before they scale to mass.
Dollar General
A small-format discount retailer serving rural and value-focused shoppers with tight price points.
CVS
A national pharmacy chain with large health, beauty, wellness and convenience food sections.
Walgreens
A national pharmacy chain focused on health, beauty and convenience essentials.
Petco
A national pet specialty chain focused on premium nutrition, health and services.
PetSmart
A national pet specialty retailer with a wide assortment of food, treats, supplies and services.