How to get your product on the shelf
Straight answers to the questions CPG brands ask before a buyer meeting: requirements, pricing, slotting, brokers and how to pitch.
How to Become a Walmart Supplier
How to become a Walmart supplier: requirements, the application, what the buyer looks for, how line reviews work, and how to keep your item on the shelf.
Slotting Fees: What They Are and What They Cost
What slotting fees are, how much retailers charge, which retailers use them, the alternatives like free fill, and how to budget slotting into a launch.
How to Make a Sell Sheet Retail Buyers Actually Read
What a sell sheet is, what to put on it, the layout buyers expect, and a real example. Plus a free sell sheet template for CPG brands.
What Does a Food Broker Do? Costs, Commission and When You Need One
What a food broker does, how brokers are paid, typical commission, broker vs distributor, and how to decide if your CPG brand needs one.
Wholesale Pricing and Retail Margin: How to Price a CPG Product
How to set wholesale and retail prices for a CPG product: keystone pricing, margin vs markup, what retailers and distributors expect, and a worked price waterfall.
How to Pitch a Retail Buyer (and Win the Line Review)
How to pitch a retail buyer: when category and line reviews happen, what buyers want to see, how to structure a retail pitch deck, and how to follow up.
How to Sell to Costco
How to get your product into Costco: how Costco buys, pack and pallet requirements, pricing expectations, roadshows and regional starts.
Trade Spend: What It Is and How to Manage It
What trade spend is in CPG, the main types (TPRs, off-invoice, billbacks, slotting), typical budgets, and how to plan and track it so it pays back.
What Is a Planogram? How Shelf Placement Works
What a planogram is, who makes it, how shelf position and facings affect sales, and how new CPG items get into the planogram at a reset.
Tools for your next buyer meeting
Retailer Requirements Checklist
Everything a retail buyer expects you to have ready before you pitch: barcodes, pack, pricing, proof, pitch materials and launch plan.
Sell Sheet Template
A one-page sell sheet template built the way retail buyers read: why it sells, an item and pricing table, proof, retailer support and ordering details.