How to get your product into Target
A trend-forward mass retailer known for curated assortments, owned brands and a younger, wellness-oriented shopper.
What Target buyers prioritize
- Differentiation and trend relevance
- Scan data from comparable doors
- Healthy margin after trade and freight
- Marketing that drives guests to Target
What the industry says
- One CPG operator recommends having scan data from 200 to 300 comparable doors and around 40% gross margin after trade and freight before a Target or Walmart meeting. Source
Requirements change. Always confirm current terms with the buyer.
How to prepare your Target pitch
Check fit
Confirm your price tier, pack size and shopper match Target's format and the category's current set.
Close the gaps
Get velocity data, margin after trade, item setup and compliance documents in order before the meeting.
Pitch to their checklist
Bring a Target-specific sell sheet, category story, pricing model and funded launch plan.
Category guides for Target
Questions
How do I get my product into Target?
Start by confirming your product fits Target's shopper and format, then prepare the data and materials its buyers expect: differentiation and trend relevance, scan data from comparable doors, healthy margin after trade and freight, and marketing that drives guests to target. Time your pitch ahead of the category review and bring a retailer-specific sell sheet and pricing model.
Do I need a broker to sell to Target?
Not necessarily. Many brands pitch Target directly, while others use a broker for relationships and account management. Vice CPG prepares your pitch either way.
What do Target buyers look for?
Target buyers prioritize differentiation and trend relevance, scan data from comparable doors, healthy margin after trade and freight, and marketing that drives guests to target.
Guides for pitching Target
How to Pitch a Retail Buyer (and Win the Line Review)
How to pitch a retail buyer: when category and line reviews happen, what buyers want to see, how to structure a retail pitch deck, and how to follow up.
How to Make a Sell Sheet Retail Buyers Actually Read
What a sell sheet is, what to put on it, the layout buyers expect, and a real example. Plus a free sell sheet template for CPG brands.
Wholesale Pricing and Retail Margin: How to Price a CPG Product
How to set wholesale and retail prices for a CPG product: keystone pricing, margin vs markup, what retailers and distributors expect, and a worked price waterfall.