An experienced broker's process, automated for every product
For years, good brokers have won placements the same way: know the buyer's requirements, fix the gaps, and walk in with a pitch built for that retailer. Vice CPG does that work for you: AI handles the research and prep, and our retail team takes you to the buyer.
Free readiness audit
Send us your website and the retailer you want. Our team reviews your brand the way a buyer would and emails you a one-page scorecard of what's ready and what's missing.
We build your pitch
Our AI drafts and our retail team finishes a buyer-ready deck, sell sheet and pricing model for each retailer, built around that buyer's checklist.
We take you to the buyer
Pitch it yourself, hand it to your broker, or let our done-for-you team make the introduction, prep you and join you in the room.
What Vice CPG learns about your product
- Category, price tier and pack configuration
- Costs, margins and trade budget
- Current doors, velocity and sales data
- Certifications, claims and compliance status
What it knows about each retailer
- Format, shopper and price positioning
- Margin, promotion and velocity expectations
- Item setup, packaging and pallet requirements
- Category review timing and pitch expectations
Where people stay in the loop
AI does the heavy lifting on research and prep. Our team, led by CPG sales veterans, reviews every pitch, and with our done-for-you service we make the introduction and join you in the room.