How to get your product into Sam's Club
Walmart's club banner, focused on bulk value, member-exclusive packs and high sales per club.
What Sam's Club buyers prioritize
- Club-specific pack sizes and bundles
- Strong value per unit
- High velocity per club
- Pallet-ready packaging
How to prepare your Sam's Club pitch
Check fit
Confirm your price tier, pack size and shopper match Sam's Club's format and the category's current set.
Close the gaps
Get velocity data, margin after trade, item setup and compliance documents in order before the meeting.
Pitch to their checklist
Bring a Sam's Club-specific sell sheet, category story, pricing model and funded launch plan.
Category guides for Sam's Club
Questions
How do I get my product into Sam's Club?
Start by confirming your product fits Sam's Club's shopper and format, then prepare the data and materials its buyers expect: club-specific pack sizes and bundles, strong value per unit, high velocity per club, and pallet-ready packaging. Time your pitch ahead of the category review and bring a retailer-specific sell sheet and pricing model.
Do I need a broker to sell to Sam's Club?
Not necessarily. Many brands pitch Sam's Club directly, while others use a broker for relationships and account management. Vice CPG prepares your pitch either way.
What do Sam's Club buyers look for?
Sam's Club buyers prioritize club-specific pack sizes and bundles, strong value per unit, high velocity per club, and pallet-ready packaging.
Guides for pitching Sam's Club
How to Become a Walmart Supplier
How to become a Walmart supplier: requirements, the application, what the buyer looks for, how line reviews work, and how to keep your item on the shelf.
How to Sell to Costco
How to get your product into Costco: how Costco buys, pack and pallet requirements, pricing expectations, roadshows and regional starts.
How to Pitch a Retail Buyer (and Win the Line Review)
How to pitch a retail buyer: when category and line reviews happen, what buyers want to see, how to structure a retail pitch deck, and how to follow up.