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Category guides
Get your product into retail, category by category
48 guides to what buyers want in each aisle, which retailers fit, and why pitches get turned down.
Grocery & Shelf-Stable
Center-store grocery is where most emerging brands start, and where competition for facings is toughest.
Salty SnacksCrackers & CookiesNutrition & Protein BarsRice, Grains & BeansPasta & Pasta SauceCondiments, Dressings & MarinadesSpices & SeasoningsBaking Mixes & FlourCereal & GranolaNut Butters & SpreadsCanned & Jarred GoodsInternational & Multicultural FoodsCandy & ConfectioneryJerky & Meat SnacksBaby & Toddler Food
Beverage
Beverage buyers juggle cold vault space, DSD versus warehouse routes and a steady stream of new functional launches.
Frozen & Refrigerated
Every frozen and refrigerated facing costs the retailer real money in energy and shrink.
Health, Beauty & Wellness
HBC buyers work with tight planograms, strict claims and labeling review, and a heavy focus on brand-driven traffic.
Pet
Pet is one of the most premium-driven parts of the store, split between specialty chains and mass.
Household & Home Care
Household aisles are dominated by big brands and private label.
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