Everything a retail buyer needs to see, in one package
Buyers judge the deck, the sell sheet and what they find when they search your brand. Vice CPG builds all three, written for the retailer you want.
Pitch Kit
For a brand pitching one retailer.
- Pitch snapshot: your buyer hook, best-fit retailers and gaps to fix
- Retailer pitch deck, written for one buyer
- One-page retail sell sheet
- Buyer requirement checklist for that retailer
- Review by a CPG sales veteran
Retail Ready Brand Package
For a brand getting ready for line reviews at several retailers.
Everything in Pitch Kit, plus:
- Decks and sell sheets for up to 3 retailers
- Pricing and margin model with trade spend built in
- Online reputation and AI visibility audit across 5 AI engines
- Review and listing clean-up plan for Amazon and walmart.com
- Launch and promo plan around the retailer calendar
Done-For-You Retail Placement
For a proven brand that wants us to take it to the buyer.
Everything in Retail Ready, plus:
- Retail strategy: the right retailers, items and timing
- Warm buyer introductions through our retail network
- Buyer meeting prep, in the room with you, and follow-up
- Vendor setup, item setup, barcodes and EDI after the yes
- Launch plan with Walmart Connect ads, reviews and AI visibility
- Weekly sell-through reporting to keep you on the shelf
Pricing depends on the number of retailers and items. Not sure where you stand? Start with a free retail readiness audit.
Three things a buyer checks before saying yes
Pitch deck
About 10 slides built around one buyer: the shopper opportunity, why your product, why it fits their set, pricing, launch plan and a clear ask.
Retail sell sheet
A one-page leave-behind with items, UPCs, case packs, pricing, claims and proof. Printed or emailed after the meeting.
Online reputation and AI visibility
Buyers and shoppers search your brand. We audit reviews, listings and AI answers, then build a plan so you show up as the recommended pick.
See every piece for a real brand
We built a complete Walmart package for Flushie Pre-Toilet Spray to show what brands get: a 10-slide buyer deck, a one-page sell sheet and an AI visibility report.
- Deck written for the Walmart Air Care buyer
- Sell sheet with items, pricing and proof
- Flushie ranks #1 in all 5 AI engines for “best unscented poop spray”
Questions
How much does a package cost?
Pricing depends on how many retailers and items you are pitching. Book a call and we will quote it after a short look at your product and goals.
How long does a package take?
The first deck and sell sheet usually take about a week once we have your product details, photos and pricing. Multi-retailer packages take longer.
Do I need professional product photos?
They help a lot. We use the photos and brand assets you already have and tell you if anything is missing for a buyer.
Can my broker use the materials?
Yes. Many brands hand the deck and sell sheet to their broker. Brokers can also order packages for the brands they represent.
What is AI visibility and why does it matter to a buyer?
More shoppers now ask ChatGPT, Gemini and Google AI for product picks. We check whether AI engines recommend your product for the searches that matter in your category, then fix the gaps. Strong reviews and AI visibility are proof a buyer can see.