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Free retail readiness audit

Find out if you're ready for the buyer.

Send us your website and the retailer you want. Our retail team reviews your brand the way a buyer would, and emails you a one-page scorecard: what's ready, what's missing and what to fix first.

Free. Your scorecard arrives by email within 2 business days. Form not loading? Open it here.

Sample audit

Flushie · Walmart

Household: Air Care

68/100
Almost there

Ready for the buyer

  • ✓Clear product story and a fragrance-free point of difference
  • ✓Strong Amazon reviews and ratings
  • ✓Non-aerosol pack that ships and stocks easily

Gaps to fix before you pitch

Retailers that fit now

WalmartValue per use and a travel size fit an everyday low price set.
TargetClean design and a natural story fit Target's guest.
What your audit covers

The questions a buyer asks before they ever say yes.

Buyers judge your pricing, your proof and what they find when they search your brand. The audit shows you where you stand on each, before you're in the room.

  • Your readiness score for the retailer you want
  • What a buyer will see when they look you up
  • The gaps most likely to get you a no
  • Which retailers fit your brand right now
  • What to fix first, in order
After the audit

Fix it yourself, or let us take you to the buyer.

Pitch Kit

For a brand pitching one retailer.

  • Pitch snapshot: your buyer hook, best-fit retailers and gaps to fix
  • Retailer pitch deck, written for one buyer
  • One-page retail sell sheet
  • Buyer requirement checklist for that retailer
  • Review by a CPG sales veteran
Deck (PDF + editable)Sell sheet (PDF)
Talk to us about Pitch Kit

Retail Ready Brand Package

For a brand getting ready for line reviews at several retailers.

Everything in Pitch Kit, plus:

  • Decks and sell sheets for up to 3 retailers
  • Pricing and margin model with trade spend built in
  • Online reputation and AI visibility audit across 5 AI engines
  • Review and listing clean-up plan for Amazon and walmart.com
  • Launch and promo plan around the retailer calendar
DecksSell sheetsPricing modelAI visibility report
Talk to us about Retail Ready Brand Package

Questions

Is the retail readiness audit really free?

Yes. There is no cost and no obligation. We review a limited number of brands each week so every audit gets real attention.

Who does the audit?

Our retail team, led by CPG sales veterans, with AI doing the research. We look at your brand the way a category buyer would before a meeting.

How long does it take?

You get your one-page scorecard by email within 2 business days.

Is the audit the same as a pitch?

No. The audit tells you where you stand and what to fix. The pitch deck, sell sheet and pricing model come with our packages, and our done-for-you service takes you to the buyer.

Do you share my information?

No. We only use it to prepare your audit and follow up with you about it.

Rather talk it through?

Book a 20-minute strategy call and we'll walk through your brand live.